Pre & Post Production
What Is Pre-Production?
Before the lights, the camera, the action, there is the unsung hero of any great video endeavor : preproduction. Sure, being on set has its own allure; and yeah, post-production is where the story really comes together. But without the thoughtful, meticulous work done in pre-production none of that would even be possible. In short, pre-production is where you build a solid, reliable base that sets your video up for success.
At the risk of being reductive, pre-production is all about two things: top level creative and logistics. On the creative side, pre-production is all about fine tuning your concept, writing a polished script, storyboarding, etc. Really just doing anything and everything possible to ensure you have a firm grasp on the story you want to weave.
Conversely, the logistical side of pre-production is where you work out how you’ll make that big picture a reality. Who’s the best fit to play this role? Where’s a good place that fits this scene description? Oh, and what will these shoot days actually look like? Knowing the precise answer to all of these questions (and just so, so many more) is the job of any great pre-production team. Luckily, we have one of the most trusted, on-point pre-production crew in the business.
From feature films, to documentaries, to animated explainers, our writing team will craft the perfect tale.
Budgeting for Video
It’s all about the money. Our budgeting for video services make sure you have the best video for your bucks.
If you’re searching for the next “big idea,” look no further! We’ll brainstorm, develop, and actualize something amazing.
Familiar with every type of storyboard, our staff artists can create detailed panels to save you time and money once you’re on set.
These storyboards-in-motion help pin-point the timing of each scene. See your spot in action before even shooting!
Find the perfect actor for any role with the help of our amazing team of casting professionals.
Looking for just the right location for your next production? We’ll help you track it down.
Avoid any on site delays and unforeseen issues with the help of our seasoned location managers.
We’re putting hammer to nail to build you the set of your dreams, one flat at a time!
Our in-house production design team connects with locations, studio sets, and prop houses to bring large and small scale productions to life. Are you ready?
From big ballroom gowns, to doctor’s scrubs, to medieval knight’s armor, our costume design team makes sure your actors look the part.
Receiving complete and objective script coverage from a local source can be invaluable in evaluating your project before you take it to the next stage.
Want to know exactly what your script demands for a successful production? Let us break it down for you.
Props are vital to fleshing out a scene. From baseball bats to baklava, we’ll make sure you have the exact pieces you need.
ECG’s Atlanta Fixers combine Southern Hospitality with invaluable on-location production insight.
Los Angeles Fixer
Our Los Angeles fixers are ready to show you why L.A. remains the heart of the entertainment industry!
What Is Post-Production?
Post-production is a huge and wonderful part of our video production process here at ECG. While our producers are chugging away on all things pre-production, ECG’s editors lie waiting in the wings (or, more correctly, their state of the art edit bays). That’s where they’ll receive raw footage, production audio and graphical assets, and assemble them into something one step closer to a final video. It always feels a bit magical to see an assortment of gorgeous shots come together into a cohesive story or sequence. And, from more than a decade in the vide production business, we like to think we’ve nearly perfected our post process. From assemblies to our seamless client review process, to final video delivery, we know our way around finishing up a project.
After our heroic editor’s finish combing the footage and assembling a rough cut, we send it off to the powerhouse of our projects (our clients, that is) for any notes. Eventually we reach the ever-sought pinnacle of picture lock. Then it’s time for our in-house sound mixer and designer, Joe, to work his magic on the audio mix. When Joe’s perfected the mix, our colorist Jenn gets the last pass to do a color grade and final export. And it’s off to be viewed and adored by all!
Video post-production is all about the picture. Mainly, getting the video assembled so the story comes across crystal clear. Learn more about stringing together a visual story here.
When an audio mix is perfect, audiences tend to not notice it. But it’s an art that we love at ECG. Learn more about the unsung hero of video, audio post-production, here.